“The best part is I’m able to see what they’re looking at, what they like and dislike, and it keeps them in control,” she said. “They prefer to shop online before they buy.” She has found the most success with, a Multiple Listing Service that allows customers to browse local homes “without pressure.” “The buying public is more technology-savvy than years ago,” Ms. While the response has been weak from print ads, she said, “now I get response from my three Web sites,” among them. Kathy Engel, an associate broker with Re/Max Shores Oceanside and the president-elect of the Long Island Board of Realtors, said that although she had been in real estate 23 years, she had seen the most drastic changes in marketing relatively recently over the last three to five years.
“It’s more information to get our name out there,” Ms.
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The blog has a loan calculator, Web feeds and a link to Netter Real Estate TV, a three-month-old online video program with home buying and selling tips, as well as segments detailing how to fix up a kitchen or save on a water bill.
It leads to incremental sales by moving more people off the sidelines and into homes.Michele Lasker, an administrator at Netter Real Estate in West Islip, says that for the last year, she has been writing a blog, often updating it with new listings, postings from agents, news and information about the area. It is a highly efficient and cost effective system that matches consumers and properties to billions of dollars in down payment assistance.
It provides hard to find, critical market place knowledge that differentiates them from competitors. It uncovers an expanded pool of high quality, motivated leads. Real estate agents, mortgage lenders and housing counselors benefit from DPR because: Homebuyers benefit from DPR because it helps them and the real estate professionals who serve them find homes they can afford to buy and keep. While helping to solve the industry's long-term issue of efficiently identifying both qualified homes and buyers for assistance programs, the complete housing supply chain benefits: DPR helps to generate new leads for REALTORS®, maximize local programs and dollars, stabilize communities, and put responsible borrowers into homes. In addition, agents can quickly view details about the assistance programs. Homebuyers can click on the icon and answer eight simple questions to determine if they may also be eligible. The tool allows the agent or homebuyer to view an icon on a listing when the property qualifies for a program. Licensed directly to Multiple Listing Services, REALTOR® Associations, mortgage lenders and housing counselors, DPR helps prospective homebuyers overcome the biggest obstacle to homeownership - the down payment.ĭPR aggregates down payment assistance program information into one online platform and integrates the details into listing data for homes currently on the market. The product helps bridge the down payment gap for homebuyers and move real estate transactions forward in a difficult lending environment. Down Payment Resource, a proprietary Web tool created by Atlanta-based Workforce Resource, LLC, is the winner of the 2011 Inman Innovator "Most Innovative New Technology" award.ĭown Payment Resource (DPR) was recognized for its ability to efficiently connect eligible homebuyers and eligible properties with programs for down payment assistance, affordable fixed-rate mortgages and rehab loans.
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